Project Overview
Redesign of the Wollmilchsau homepage based on a new storytelling strategy, with the goal of explaining the product more clearly, building trust, and increasing conversions.
In 2025, I redesigned the Wollmilchsau main page. As the company behind Jobspreader, the site needed to communicate the product more clearly while also driving stronger engagement. To achieve this, I introduced a simplified demo booking tool, a video gallery with customer testimonials, transparent pricing models, and real screenshots from the Jobspreader platform. The result is an interactive homepage that provides insight into the product and tells a clear, trustworthy product story.
Goals & visual direction
Before moving into design, I aligned with leadership, product, and marketing on the new strategy and the goals of the homepage.
Based on this foundation, I developed the first visual concepts and iterations to translate the strategic content into layouts, storytelling, and UI elements, defining a clear design direction.
Iteration & Feedback
Through continuous feedback loops, several design directions were refined until a solution emerged that met the stakeholders’ expectations.
The final concept explains the product directly in the first fold using a video and a video gallery with customer testimonials, which I edited and animated myself.
The new homepage features real screenshots from Jobspreader, two clear pricing models, a self-booking calendar, and two new subpages that highlight operational and strategic product features.
Launch & Iteration
What appears as a compact design process was implemented in several stages. After the launch, the focus shifted to increasing demo bookings. First, a self-booking calendar was introduced, followed later by additional video testimonials to further strengthen trust and clarity.
Based on feedback from sales and consulting, the booking flow was later expanded to include two different booking options. This allowed the page to gradually adapt to real business needs.
